Perplexity-Considering-Buying-Chrome-If-Google-Sells-It


Hello. In this article, we will explore the recent developments surrounding Perplexity’s interest in acquiring Chrome, should Google be compelled to sell it. This topic has gained attention amid ongoing antitrust investigations and court cases involving Google’s dominance in search and browser markets.

According to recent reports, Perplexity, an emerging AI company, has expressed interest in purchasing Chrome if Google were to be forced to spin it off as part of antitrust remedies. Dmitry Shevelenko, Perplexity’s Chief Business Officer, revealed that he sees a business opportunity in acquiring Chrome, emphasizing that his company believes it could run the browser at the same scale and quality as Google, without charging for it.

The context for this interest stems from a court case where Judge Amit Mehta is considering remedies that could include forcing Google to break up parts of its business, such as its popular web browser, Chrome. Google has opposed such measures, warning that divestiture could lead to negative ripple effects across the browser industry, including potential issues with support and pricing if a new owner charges for the product.

Shevelenko’s testimony highlighted that Perplexity would be willing to take on the challenge of managing Chrome. He stated, “I think we could do it,” when asked whether anyone besides Google could run a browser at Chrome’s scale without diminishing quality or resorting to charges. This statement underscores the company’s confidence in its capabilities and its interest in stepping into the market if the opportunity arises.

The company’s interest in acquiring Chrome is not new. It has previously proposed buying other major platforms facing regulatory scrutiny, such as TikTok, which is under consideration for bans in the US due to national security concerns. In the case of Chrome, Perplexity’s leadership has expressed concern over Google’s practices, such as exclusive agreements that hinder competitors and restrict distribution channels.

While the court case continues, Shevelenko emphasized that Google’s dominance is maintained through exclusionary tactics, including agreements with phone manufacturers and browser makers that limit the ability to make alternative arrangements. Despite these challenges, the company is optimistic about the potential for change if regulators enforce remedies that loosen Google’s grip on search and browser markets.

Interestingly, Shevelenko also shared that companies like Motorola have attempted to preload Perplexity’s AI assistant on their devices but faced obstacles due to Google’s restrictions. These restrictions create a “gun to their head,” limiting the ability of manufacturers and developers to offer competing products.

Overall, the situation presents a significant moment for antitrust enforcement and market competition. If Google is required to sell Chrome, companies like Perplexity are ready to step in, potentially reshaping the landscape of web browsing and AI integration.

Thank you for reading.

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